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米兰网页版,米兰(中国),米兰(中国)30周年院庆学术论坛之二十五——香港中文大学 Vincent Lai教授学术报告

作者: 编辑: 发布时间:2014-06-26

讲座嘉宾:Vincent Lai(Prof., Chinese University of Hong Kong, Dept of Decision Sciences and Managerial Economics)


讲座题目:Bidding strategies in online auctions: Extending the findings from single-unit auctions to P2P lending auctions


讲座时间:6月30日   16:00-17:00


讲座地点:辅楼123


Abstract:


This seminar is on the presentation of bidding strategies identified in online single-unit auctions. These identified strategies are then evaluated according to their winning outcome, 


consumer surplus extraction, perceived enjoyment, and bidder satisfaction. Both objective and subjective data of online single-unit auctions are collected from Taobao.com to validate our 


postulated hypotheses. We find three main bidding strategies in these auctions -- early, snipe, and agent-supported ratchet bidding -- based on their behavior patterns. These strategies 


lead to different levels of bidder satisfaction, winning outcome and cost saving, but have no significant effect on perceived enjoyment. Findings derived from online single-unit auctions will 


then be extended to investigate online P2P lending auctions. A research model based on stimulus-organism-response and social capital theories has been developed to investigate 


information asymmetry reduction, bidding motivation, and bidding strategies in the context of online P2P lending auctions. This model will be validated with empirical data collected from a P2P site in China.


 


信息管理与电子商务系


2014.6.26