【讲座题目】Online Product Recommendation: Impacts of Recommendation Timing and Source from
a Preference Inconsistency Paradox Perspective
【讲座嘉宾】Prof. Choon Ling Sia，City University of Hong Kong
【讲座时间】5月28日（星期四）下午16：00-18：00
【讲座地点】 米兰网页版,米兰(中国),米兰(中国)辅楼331
【摘要】There have been enduring calls for online retailers to equip shopping websites with product recommendation agent (RA), i.e.,
a shopping aided feature that offers product suggestions to consumers, and product review information, i.e., product review based
on expert evaluations or/and customers' consumption experience. Building on the preference inconsistency paradox, which depicts
paradoxical focuses of consumers at two different shopping decisional stages, this research proposes a principle governing the
provision of product recommendations based on product review information. An experiment simulating online shopping was
conducted to assess the proposition, i.e., the influence of two recommendation junctures (i.e., at the beginning of product search
and after a choice is made but before confirmation) and two recommendation justifications (i.e., product reviews from consumers
or experts) on online consumer decision-making performance. A further study was conducted to understand the cultural differences
in the impact of recommendation junctures and justifications.
【讲座人简介】Choon Ling Sia is Professor at the City University of Hong Kong. He received his Ph.D. degree from the National University of
Singapore. He is Director of Center of Social Media Marketing and Business Intelligence at the City University of Hong Kong. He is serving,
or has served, on the editorial boards of MIS Quarterly, Journal of the AIS, IEEE Transactions on Engineering Management, Journal of
Global Information Management, Information and Management, and Journal of Database Management. His research interests include
electronic commerce, social media, cross-cultural issues in information systems, knowledge management, distributed work arrangements,
and computer-mediated communication. His research work has been published in MIS Quarterly, Information Systems Research,
Journal of Management Information Systems, International Journal of Electronic Commerce, IEEE Transactions on Engineering Management,
Journal of International Business Studies, ACM Transactions on Computer-Human Interaction, Journal of the American Society for Information
Science and Technology, IEEE Transactions on Systems, Man, and Cybernetics, Information and Management, Communications of the ACM,
Decision Support Systems, International Journal of Human-Computer Studies, Internet Research, Information and Software Technology,
International Journal of Information Management, among others. His website is at: http://www.cb.cityu.edu.hk/staff/iscl/
