[1] Ting Wang, Lih-Bin Oh, Kanliang Wang, Yufei Yuan. User adoption and purchasing intention after free trial:
An empirical study of mobile newspapers[J]. Information Systems and E-Business Management, 2013, 11 (2):
189-210. (SSCI:000318412600002)
[2] Ting Wang, Lih-Bin Oh, Kanliang Wang. Antecedence and Consequence of Mobile Advertising Intrusiveness [C].
The Ninth International Conference on Electronic Business (ICEB 2009), Wynn, Macau, 2009. (EI: 20130716022196)
[3] Ting Wang, Lih-Bin Oh, Kanliang Wang, Zhang Bo. An Empirical Study of the Impact of Trial Experience on the
Continued Usage of Mobile Newspaper [C]. The 14th Pacific-Asia Conference on Information Systems (PACIS 2010),
Taipei, 2010. (EI: 20120414709024)
[4] Kanliang Wang, Ting Wang. On the WTP for avoiding unsolicited ads and the WTA for receiving wanted ads for
mobile users [C]. The 9th Asian eBusiness Workshop, Kanazawa, Japan, 2009.
[5] Ting Wang, Kanliang Wang, Yufei Yuan. Mobile Technology Assimilation in Firms [C]. The 2012 OCIS
International Paper Development Workshop, Boston, USA, 2012.
论文题目：移动广告消费者行为影响因素研究
专业：管理科学与工程
学号：4108080014
公示时间：2014.4.2
公示地点：院图书馆
米兰网页版,米兰(中国),米兰(中国)教务中心
